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Scuba Diving News
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Tuesday, 29 December 2009 20:05 |
Demand for shark fin soup in Asia is the number one reason why shark populations are plummeting throughout the world. You can get involved and help reduce demand for a dish that's destroying sharks worldwide.
Shark Savers and WildAid are collaborating on a multimedia campaign in China targeting the consumers of shark fin soup.
For $100 you can fund a "Say 'no' to shark fin soup" bus stop billboard featuring basketball star Yao Ming, one of China's most popular and influential citizens. For a limited time, a sponsor of Shark Savers is matching donations, so your $100 gets TWO billboards put up. This campaign targets the largest consumers of shark fin via a local hero's influence -- fighting from the inside is the only effective way to stop shark finning in the long term.
Last year's billboard in Beijing featuring Yao Ming
Last year, WildAid had 200 billboards in Beijing for three months. In an independent survey, 19% of Beijingers responding remembered having seen the boards and 82% of those said they would stop or reduce their consumption of shark fin soup. Imagine the power of 1,000 billboards for an entire year. This campaign works and your billboard will have an impact!
Find out more on SharkSavers.org |
